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The Art Clinic: A Much Needed Venture
DescriptionIt is for this reason that two very creative Tauranga identities, architect Steven Chambers and sculptor Nic Clegg, have started a new, much needed venture named The Art Clinic.
Most artists are completely absorbed by the creative process and many of them have very little experience of running a business and don't even view their artwork and art practice as a business.
Despite their unique creative talents, many artists struggle to earn from their art because they lack the tools, knowledge and marketing experience.
Through a series of seminars and workshops Steven and Nic will provide artists with a greater understanding of how to run their art practice as a successful business.
The Art Clinic's first seminar "How To Market Art', provides a framework for artists to plan their business more strategically and teaches artists how to develop and implement a marketing plan. An important part of this seminar will show artists how to promote their work more effectively.
Architect Steven Chambers and sculptor Nic Clegg.
Steven has spent more than 20 years in creative industries. He runs a successful architecture practice, owned a design store and more recently developed The Laundromat Art Project Space (LAPS) and Arthub Studios. The ArtHub is an art space where artists can hire studio space for very reasonable rates and enjoy the company of other working artists. He has presented seminars on the subject of arts marketing to Polytechnic art students and at LAPS.
Nic is a sculptor. Prior to working full time as an artist he spent 10 years working in marketing and PR for local government agencies in the UK.
He lectures marketing on a part time basis to international business students at EDENZ College here in Tauranga. He is a qualified member of the UK's Chartered Institute of Marketing.
'How To Market Art' will be held at the Creative Tauranga Community Gallery (corner of Willow & Wharf Streets) on Monday 18th June at 6.45pm.
Making a booking for this seminar is highly recommended as numbers will be limited.
To register contact Steven at arthub@mail.com or Nic at nic.c66@hotmail.com
by Pete Morris (June, 2012). Pete Morris is an occasional painter and an art lover. He is a freelance writer with a particular interest in promoting the visual arts in Tauranga and the Bay of Plenty.
Note: This article was originally part of the Tauranga Memories website (2011-2020). To your right the 'Archived Kete Link', if present, will take you to a snapshot of the original record. Tauranga Memories was made of several focus areas, called 'baskets'. This article was part of the Tauranga Artists basket and uploaded to http://tauranga.kete.net.nz/tauranga_artists/topics/show/607 by Tauranga City Libraries staff (Debbie McCauley) on 6/06/2012.
This page archived at Perma CC November of 2016: https://perma.cc/UG4E-58H7
2012
This article underwent 4 edits. Editors included Tauranga City Libraries Staff (Harley Couper). The original license was: Creative Commons Attribution-Noncommercial-Share Alike 3.0 New Zealand License. Please note that articles on Tauranga Memories were often uploaded on behalf of a member of the public, meaning sometimes the author is misattributed to a library staff member. Please contact us if this is the case for an article you authored.
Most artists are completely absorbed by the creative process and many of them have very little experience of running a business and don't even view their artwork and art practice as a business.
Despite their unique creative talents, many artists struggle to earn from their art because they lack the tools, knowledge and marketing experience.
Through a series of seminars and workshops Steven and Nic will provide artists with a greater understanding of how to run their art practice as a successful business.
The Art Clinic's first seminar "How To Market Art', provides a framework for artists to plan their business more strategically and teaches artists how to develop and implement a marketing plan. An important part of this seminar will show artists how to promote their work more effectively.
Architect Steven Chambers and sculptor Nic Clegg.
Steven has spent more than 20 years in creative industries. He runs a successful architecture practice, owned a design store and more recently developed The Laundromat Art Project Space (LAPS) and Arthub Studios. The ArtHub is an art space where artists can hire studio space for very reasonable rates and enjoy the company of other working artists. He has presented seminars on the subject of arts marketing to Polytechnic art students and at LAPS.
Nic is a sculptor. Prior to working full time as an artist he spent 10 years working in marketing and PR for local government agencies in the UK.
He lectures marketing on a part time basis to international business students at EDENZ College here in Tauranga. He is a qualified member of the UK's Chartered Institute of Marketing.
'How To Market Art' will be held at the Creative Tauranga Community Gallery (corner of Willow & Wharf Streets) on Monday 18th June at 6.45pm.
Making a booking for this seminar is highly recommended as numbers will be limited.
To register contact Steven at arthub@mail.com or Nic at nic.c66@hotmail.com
by Pete Morris (June, 2012). Pete Morris is an occasional painter and an art lover. He is a freelance writer with a particular interest in promoting the visual arts in Tauranga and the Bay of Plenty.
Note: This article was originally part of the Tauranga Memories website (2011-2020). To your right the 'Archived Kete Link', if present, will take you to a snapshot of the original record. Tauranga Memories was made of several focus areas, called 'baskets'. This article was part of the Tauranga Artists basket and uploaded to http://tauranga.kete.net.nz/tauranga_artists/topics/show/607 by Tauranga City Libraries staff (Debbie McCauley) on 6/06/2012.
This page archived at Perma CC November of 2016: https://perma.cc/UG4E-58H7
2012
This article underwent 4 edits. Editors included Tauranga City Libraries Staff (Harley Couper). The original license was: Creative Commons Attribution-Noncommercial-Share Alike 3.0 New Zealand License. Please note that articles on Tauranga Memories were often uploaded on behalf of a member of the public, meaning sometimes the author is misattributed to a library staff member. Please contact us if this is the case for an article you authored.
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Pete Morris, The Art Clinic: A Much Needed Venture. Pae Korokī, accessed 01/04/2023, https://paekoroki.tauranga.govt.nz/nodes/view/21091
